Design direction for a $150K+ build-out of the Road & Track and Car and Driver pop up shop and newsstand at the 2021 LA Auto Show.
Included an invitation-only, awards activation moment for Car and Driver 10Best cars and trucks for 2022.
Back side
Coffee cart activation
Branded snacks
Brand ambassador handing out totes and magazines
Large-scale branding at convention center
Branded snacks
Magazine give-aways
Magazine wraps for Car and Driver
10Best awards podium